Someone bought a 20 000 euro advertising space from the most read Finnish newspaper, Helsingin Sanomat. This someone is looking for a woman he met in a restaurant a few weeks earlier. The ad has raised a huge conversation in the Finnish medium, because nobody seems to believe that this someone is a person rather than an evil advertising company.
To dissolve some rumors around this buzz, we must state, that Bolder hasn’t been involved in posting this advertisement. We only put a Google ad related to some of the keywords related to this topic. However, the most interesting part in the whole story is the appealing demonstration of the power of digital media. We used a 50-euro coupon code Google has sent us, and after spending some 4 euros we got the first calls from Helsingin Sanomat and the tabloids.
Finding strategic partners is a vital part of our story and thus we require much from our customers to bring our relationship to a new level. As a result, people who are interested in this kind of strong impressions and appealing influences are the people we are happy to meet and to work with.
I sure hope that those who have paid for the advertisement will achieve their goals, whether they are personal or businesslike. In any case, if this is a campaign, the attention was clearly missed on some levels and maybe the advertising company should have come to us to get some advice on how to turn such an option into something useful and perhaps, profitable.
