What's going on in Bolder World.

Last year we bought a school in Africa and this year we decided to support fellow entrepreneurs in need. We gave out two micro loans, worth a total of 350 USD to potential female entrepreneurs in Asia. We feel this is a great way to contribute to the development of third world countries by encouraging entrepreneurship. Please join our effort at www.kiva.org; you can start off with as low as 25 usd and you can really make the difference -plus, you get your money back as the entrepreneurs are successful!

Our two micro loans were given to Chim Hean in Cambodia and Darlene Gay Conol in Philippines.

Who’s dream are you helping to come true?

Thanks for all who joined our housewarming party, including the policemen! My friend and a true gentleman Eino Joas took some photos of the event – they can found be from our FB Page. And yes, it is a page, not a group, we just had the group first because FB introduced pages later.

After the party it is time to get back to work again. Here’s Lauri, our creative force, working hard as usual!

The key element for success in a creative project is a well thought Brief. When done right, a brief can eliminate the need for countless meetings, where the agency representatives  try to discover and understand what it is the client really wants.

When buying creative work you should focus on two things:

I. The Goal
What do you hope to achieve? Are you looking to send a message, start a conversation, arouse attention, cultivate action, increase brand recognition or simply renew your image?

II. The Target
Who do you want to reach and why? Can you offer any insight about your target audience?

After you’ve come up with What, Who and Why we’ll find out How and tell you How much. The more specific you can be about your goals and target audience, the better. Keep an open mind about how it could or should be done and remember that marketing is an investment, not an expense. Everything you do should be beneficial and relevant for your business.

Our job and goal is to improve your business. We are not a company that just does what the client asks without even considering whether it is what should be done. As funny as it may sound, our goal is not to sell you something, it is to sell something you actually need.

If you’re still unsure of what it is you need, you can schedule a meeting with us and we’ll figure it out together.

There have been rumors circling middle-earth about our future. Yes, it is true - an alliance has been created between two kingdoms. This autumn Bolder Helsinki and Kisko Labs will join forces under the same roof.

The new joint-office is located in the peaceful seaside of Kamppi and it’s over twice the size of our previous residence in Töölö. We also just found out that Bolder’s “role model” Reaktor Innovations used to reside on the same street. Hopefully we will be able to catch some of the same magic and spirit that has made them one of the best places to work in Europe.

The new deeper collaboration naturally expands the service offering for both companies. Our combined expertise and know-how will be available as a single entity for all current and new customers. Through this collaboration we hope to better answer the needs and requirements of our growing client base.

We wish all the best to everyone and welcome you to come and visit our new office in November!

Hello world! Welcome to our brand new and shiny site. Some of you may have noticed some changes in our visual image, the way we describe our services and the language that we use. Earlier we used Finnish but we wanted to get a broader scope and communicate our new strategy as a bolder branding company.

The biggest change after the language might be also the fact that we have transformed our blog also to English. The old material will be published in our CEO blog that will continue as a blog discussing Finnish entrepreneurship issues. In this site, we wanted to concentrate more on the changing marketing and branding environment and our path in the wonderful world of a startup.

All in all, I hope you like our new site. Like in all sites, there might be something we haven’t noticed so give us a hint in this blog, by email or stopping by at our Lounge in Helsinki.